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New owners of Travelodge hotel in Niagara Falls planning major investments – StCatharinesStandard.ca

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The Travelodge by Wyndham hotel on Lundy’s Lane in Niagara Falls has new ownership and will be undergoing an extensive renovation with enhancements including a new Starbucks Express location.
Toronto-based K2 Group announced on Wednesday that it had acquired the hotel a stone’s throw from the Canada One Factory Outlets.
It said the hotel is “nestled among a host of vibrant and value-packed shopping, entertainment, and dining experiences. The Travelodge Lundy’s Lane is ideal for business and leisure travellers alike, allowing for productivity on the road without overcomplicating the guest experience.”
K2 said the hotel already boasts many amenities and services that give it a strong competitive edge over other hotels on Lundy’s Lane. But it said it plans extensive investments in the hotel all the same.
“The property will be fully renovated with enhancements to the indoor and outdoor pools, restaurant, fitness centre, meeting spaces, banquet halls and 118 guest rooms,” the company said in a news release.
A Starbucks Express is also slated to open on-site by the end of the year, and negotiations for a new franchise food and beverage offering are already underway to occupy the existing restaurant and will be announced soon, said K2.
“We are happy to welcome K2 Group as the newest owners of a Travelodge by Wyndham property within Canada,” said Trevor Hagel, executive vice-president of operations for Travelodge Canada.
“As the current ownership and operating group of the nearby Ramada Fallsview, one of the only hotels in the region to have remained open throughout the pandemic, they will certainly provide strong leadership and leading-edge improvements to the property.”
Kailash Kasal, president of K2 Group, said his company is growing its existing hotel portfolio while increasing its exposure to a market with “already strong growth trajectories.”
“Niagara Falls is one of Canada’s most visited tourist destinations, and we look forward to working with Superior Lodging and Wyndham to enhance the already exceptional Travelodge experience and offer our guests the highest standard of hospitality.”
Niagara Falls Mayor Jim Diodati said the city is excited to see K2 Group continue to invest in Niagara Falls.
“We look forward to working closely with the K2 team as they continue their work in up-levelling and developing more properties in our community.”
K2 said Niagara gets more than 13 million visitors a year in non-pandemic times, with tourism expenditures totalling $2.4 billion and $1.7 billion of that coming from overnight visitors.
The company said with proof of vaccination protocols steadily in effect and the Canada/U.S. land border now fully open, numbers are already recouping from COVID impacts, making the company’s investment in the local hospitality sector a worthy and promising acquisition.
Travelodge is one of Canada’s largest hotel chains with more than 100 independently owned hotels and nearly 9,000 rooms. It is a member of the Wyndham Rewards loyalty program, allowing guests to earn points for free nights, gift cards or Aeroplan miles.
 
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